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RSPCA
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The RSPCA is the oldest and best-known animal welfare organisation. They're best known for their rescue and rehoming work with cats and dogs, but they respond to all animals in need, not just other pets but also wildlife, farm animals and laboratory animals. I have chosen the RSPCA this charity of issue for my main task. I have chosen the RSPCA because it is a well known charity and helps rescue and rehome anilmals.
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Video Clip
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I have researched into other charites adverts on youtube and the RSPCA's own website for video clips which I can relate to my own website.It shows clips of the animals that have been saved by the RSPCA and does a sad story of how and where they were abandoned.
http://www.youtube.com/watch?v=_ARjGqmEuAo&feature=player_detailpage
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Similar Charities
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The Blue Cross UK: Animal Welfare Charity, Animal Hospitals, Animal Adoption
Animal welfare charity, with animal hospitals and animal adoption services. The Blue Cross is a registered UK animal welfare charity. Their aims are to:
- Ensure the welfare of animals by providing practical care.
- Highlight the benefits of companionship between animals and people.
- Promote a sense of respect and responsibility towards animals in the community
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Video Clip
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I have researched into other charites adverts on youtube and the Blue Cross own website for video clips which I can relate to my own website. This video not only appears on youtube but its own website also. If you watch it has the logo at the very beginning of the clip to show and familarize who they're.
http://www.youtube.com/watch?v=2jNvzLYYNCk&feature=player_embedded
Dogs Trust
The UK's largest dog welfare charity, outreach programs, education, information, dogs for rehoming, legislation and campaigning. Founded in 1891, Dogs Trust (formerly the National Canine Defence League) is the largest dog welfare charity in the UK. Their mission is to bring about the day when all dogs can enjoy a happy life, free from the threat of unnecessary destruction.
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Video Clip
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I have researched into other charites adverts on youtube and the Dogs Trust own website (http://www.dogstrust.org.uk/) for video clips which I can relate to my own website.
http://www.youtube.com/watch?feature=player_detailpage&v=PCV_koyJ1Fk
PDSA
The PDSA provides free veterinary services for the pets of needy owners in the UK. Their mission is to care for the pets of people in need by providing free veterinary services to their sick and injured animals and promoting responsible pet ownership.
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Video Clip
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I have researched into other charites adverts on youtube and the PDSA own website for video clips which I can relate to my own website. The logo is shown in the top left corner always.
http://www.youtube.com/watch?v=aumsAosJzWQ&feature=player_detailpage
WWF
WWF is:
- The world’s leading independent environmental organisation.
- A truly global network, working in more than 90 countries.
- A challenging, constructive, science-based organisation that addresses issues from the survival of species and habitats to climate change, sustainable business and environmental education.
- A charity dependent upon its five million supporters worldwide - some 90 per cent of our income derives from voluntary sources such as people and the business community.
- An organisation that makes a difference.
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Video Clip
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I have researched into other charites adverts on youtube and the WWF own website for video clips which I can relate to my own website. The logo is shown in the top left corner and at the end of the clip. This advert is quick, simple, gets its point across, gives the right and appropriate information e.g. number to call and is entertaining with all the clips of animals and the fast music.
http://www.youtube.com/watch?v=sOp9l_rEy7o
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Target Audience
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My website's target audience will be aimed at people who are interested in saving and rescuing animals. This may be that the audience would want to help to rehome an animal giving them a better life from what the animal's life was like before they got rescued. Also donating money towards the charity ro help them animals in need. Also the audience could be interested in preventing what cruel things happen to animals and attend campaigns. To appeal to my target audience I need to design my website in a fun, colourful and picture full website. Pictures will very much appeal to the audience. The colours need to co-ordinate but stand out at the same time. Also design my layout with the headings I need to talk about on my website. Also a clear navigation of the website would be helpful so it's easy to use for the audience. Videos featuring on the websites or television are very eye-catching and more enteraining than just all writing and information. A video gets the point across and is quick and simple and you can see the real thing for yourself.
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Charity Logos
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RSPCA Logo
The logo has the letters RSPCA which stands for Royal Society for the Prevention of Cruelty to Animals (RSPCA). It is bold and recognisable and only uses twocolours which doesn't make it look to busy.
Blue Cross Logo
The logo uses two colours and gives the name of the charity which makes it recognisable to the audience with the name underneath the logo.
DogsTrust Logo
The entire logo is used to convey the meaning intended and avoid tarnishing or misrepresenting the intended image. The significance of the logo is to help the reader identify the organization, assure the readers that they have reached the right article containing critical commentary about the organization, and illustrate the organization's intended branding message in a way that words alone could not convey. The logo has an image of a dog on a bright yellown background only using two colours which makes it eye catching and recognisable to the audience.
PDSA Logo
Like the RSPCA logo it shows the letters PDSA which stands for People's Dispensary for Sick Animals (PDSA) The font is one colour and has a slogan under the logo, 'For pets in need of vets'. Also it rhymes. It is also recognisable to the audience.
WWF Logo
WWF's panda logo is recognised worldwide as a symbol of conservation and sustainable development. It is bold and black and white. WWF stands for World Wide Fund for Nature (WWF). It is well recognised and a well known charity.
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What makes a good logo?
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From my examples that I have collected from current charity websites I can describe in detail on what makes a good logo. To make/design a good logo I think it needs to be relevant to indusrty/company/website. It needs to be memorable and so it can be recognised when people see it, so coulours need to stand out to the audience. A good logo can describe the company. Some logos can look good when they are simple and can be effective without colour. A logo needs to be good because it is promoting a brand recognition. The logo is used so the audience can recognise it wherever they may see it. A good, eye-catching logo can make a big impact on the website. A good logo should be aimed directly at the target audience. Not to much colour should be used when designing as it looks better with only using 1-3 colours in a good logo. Most logos are shown in the top left corner of the website to make it recognisale to the audience this is one rule of a convention.
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