Logo Designs & Final Logo for Charity Website

In order to create my own charity of issue website I needed to create a logo. Below, you can see I have created 4 designs for my logo. I then market reserached the logos to see what the public had to say about my logos. I market researched my logos through the social networking site 'Facebook'. This abled me to recieve feedback of my logos and made it easier to choose the most suitable logo to have as my final logo and which colour scheme to use.
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Design 1










This logo design could be recognisbale and suitable for my website. However, from my comments by my market researchers it is found to be a bit complicated. With the letters (PA&D) joint together it looks messy and not very clear. It may be simple but not very effective for my charity website. The paw print behind is the only thing that will give it away that it is an animal charity. Without giving the full name of the logo how will the audience know that it is a pet adoption and donation website? The colours are suitable and with the font a darker blue it helps it stand out over the lighter blue coloured paw print. This was not a popular choice of designs because it's not clear with the letters to close together and compilicated and not recognisable for the audience.
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Design 2










This logo design was the second most popular. Reasons for this were because it gives the full name of the charity which is different to other charities such as the, 'NSPCC, RSPCA, PDSA, WWF'. One negative opinion which a person gave was that it doesn't fit within the pawprint and looks quite boring. The colours were fount to be suitable and smart and can represent the website as a calm and serious charity of issue. The font is boring but the whole logo design is simple but it is not attractive and not a very effective logo to use. The audience won't find it recognisable because it is plain and boring. As the second most popular, I don't think I will be using this for my final logo from what has been commented by my market reserachers.
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Design 3







This logo design was fount to be the most popular in my market research. It is simple but very effective giving the shortened and full name of the charity website. With the shortened version in the paw print it is very different. With the name in the darker blue colour it makes it stand out more over the paw print. Most people fount the logo not to complicated and helpful with giving the full name of the charity. It is also similar to the pdsa and rspca which are both shortened down versions of the full name of the charity. People also made their opinion that it is one complete logo with the text fitting in with the paw print so it doesn't make the paw print look like a seperate logo to the text. This logo was fount very effective because the text forms part of the paw print. I will take into account that this was the most popular logo chosen and may think of having this as my final logo for my charity website.
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Design 4










This logo is very simple and from my reserach it is fount to be quite boring. It is recognisable for a website however just with the shortened version of the named (PA&D) it doesn't give the full title in the logo which can't be very helful for the audience and can be fount complicated with what it means. The paw print is appropiate to that is an animal website. This was not a popular choice to be my final logo, so overall I think this will not be used as my final logo for my charity website. It is to boring and not effective enough to be eye-catching for the audience.
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Final Logo
I have chosen to have design idea 3 as my final logo for my charity website. This is because I think it is suitable, simple and gives the full name rather than just the inititial 'PA&D'. My market researchers chose this one to be my final logo. It tells my target audience that this is the, 'Pet Adoption & Donation' charity website. The colours are a similar mixture of the rspca logo and pdsa logo. Blue is used for many animal charities.