My media product uses all what a website should have because I have followed the conventions. I have worked off my chosen website the RSPCA and tried to make it as much as like that but with changes and using my own ideas and work and creating a new name and logo and layout.
My media product represents particular different social groups for my charity website. This is because the RSPCA is a large well-known animal welfare charity that can help any animal in need of rescue. Unlike few other animal charities it focuses on all animals not just one specific animal. I made my website on the few popular animals that are normally known to be kept as pets. The target audience which I aimed my website towards is interested in saving and preventing animals or interested in donating or take that animal home to have as their pet. My website needed to communicate that the charity of issue I chose is a serious matter and they take their job very seriously in doing the best in saving animals. I have attempted to make my website look professional to convey the message that this is a serious issue of matter and it needs to be well-known to save animals and give them what they deserve, a loving home and a new family and the greatest care.
I think the kind of media institution that has made a lot of interesting in the welfare of animals and that is a highly raised government issue and will involves the government and the institution. It could distribute my media product because it is a serious issue that needs to be raised more across the world to sort this issue out and make people respect animals more. Even media giants could invest in my website making the charity from a small charity to a massive well-known charity. Because my final media product is a website I will be able to distribute it through web search engines like google or yahoo and add links on social network sites like twitter or facebook to raise the websites profile.
For my charity website I aimed my target audience at people who are interested in saving and protecting animals from any form of cruelty. The website is based on adopting, re-homing and donating towards pets in need of great care. I researched into demographics and the different social groups. Upper class (ABC1) and lower class (C2DE). I have aimed it more at the ABC1 class area as they may have the more money to give it to charity. I have aimed my website to look smart and professional towards the demographic ABC1. Part is aimed at C2DE, but this demographic is more of the people who are students, low paid or unemployed. These people may not have the money to give to this charity. The group ABC1 may held more organisations or fundraising in big companies whom they work for. Which will then make the person and the company enhance a reputation by donating to the charity. This demographic group may have the technology to donate maybe when donating online. The C2DE group can easily if they want to give money through post, fundraising challenges, recyle, give unwanted goods to the charity etc. Belonging to the upper middle class will mean more income, which may mean that they may want to give their money away to a good cause, saving and preventing cruelty to animals. This is why I have aimed my website more in the demographic ABC1 area. Whether that sort of care may be a loving family to look after the animal well or serious care in needing veterinary needs. If people are great pet lovers and hate the thought of the animals being treated badly then the audience can donate to the charity so they can give their help. If a pet charity is one that the audience feel strongly about then this is another website which they can get plenty of information and help get involved. Some people may have had an experience of seeing a pet being treated badly. The audience may want information on how they should look after their pets to the best of their ability. The website needed to have clear navigation, easy to use, supply loads and useful information and supply contact information for any queries.
I attracted/addressed my target audience by using a clear navigation bar which is easy and looks good. The navigation bar which I made myself highlights with a blur effect when scrolled over to show what they are clicking on or what page the viewer is on. When creating my website it was useful to follow the conventions to make it clear and not confusing for the audience. One convention I have followed is the navigation bar as it is along the top of the screen down the left hand side. Also the logo which I have created is in the top left hand side of the screen where it is normally known to be in that particular place. It is there to be a recognised site.
The home page is full of photographs of cute pets to attract my target audience to read the headings beside them photos and making them want to browse the website and to get the message across that the cruelty to animals is a serious matter.
I have learnt about using new technologies in constructing this task. These technologies which were used are the program, ‘Serif WebPlus 10’, 'Windows Movie Maker' and ‘Adobe Photoshop’. Serif WebPlus10 was used to create my final website. This program was new to me but I had some practice of using the software in my first preliminary task in making a website for a school/college. I used Windows Movie Maker to create my audio video to put on my charity website. In creating my video I could either use film to film someone talking or performing or an easier option which I did was inserting pictures and turning it into a video, I added titles to the video also to have more of an effect to really get through to the audience. Throughout the process I have been using Adobe Photoshop many times, I have used it to turn my work into JPEG's to upload to my blog. I made my logo and navigation bar and logo through using Adobe Photoshop which is explained in the construction process.In order to make my charity video, I used 'Windows Movie Maker'. I added pictures by importing them and dragging them onto the timeline. I was able to add video effects such as transissions from slide to slide, I mainly used fade. I was able to add text and titles onto my storyboard and add a short video clip of a filmed actor discussing the charity for example who the charity helps, how they help and why it’s important. I was then able to insert it on to my website for the audience to view and be entertained rather than just text/information and pictures. Also they have a proffessional talking to them about the charity.
Looking back at my preliminary task I feel I have learnt a lot during the process then to making the full charity website product. I have gained new skills in making my website such as creating my own navigation bar and roll-overs, making my own logo. This time in my final making of my charity website I used my own original photos instead of ripping them off the internet it makes it look more professional and serious. Making my website have a great appearance, and eye-catching and full of photos then it will be more effective and target the audience more. My school website wasn't great but learning from previous mistakes I was able to improve my own final charity website loads with new things introduced such as creating my navigation bar, logo and using my own photography.
If I were to do this project again, I would change few things such as trying to break some conventions to make my website look a little more stylish and fun and could potentially be more aimed for kids so they know what a serious issue animal charities are. Having more colour but still following the colour theory would have maybe made my website look more presentable but still sending the message of the matter that its serious. More photos could have been appropriate and the logo could have been a little more exciting like a moving motion one. I could have aimed to much more of a larger audience like creating a kids page for the younger generation. On the other hand, I have enjoyed doing this project and experimenting with new programs which I have never used before. My website is very successful, clear and easy to navigate and the amount of information and photographs were very effective, and may well appeal to my audience.
This is my link of my final website:
http://portal.nkschool.lincs.sch.uk/media/92hm11/
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