Monday, 7 June 2010
Tuesday, 4 May 2010
Evaluation
My media product uses all what a website should have because I have followed the conventions. I have worked off my chosen website the RSPCA and tried to make it as much as like that but with changes and using my own ideas and work and creating a new name and logo and layout.
My media product represents particular different social groups for my charity website. This is because the RSPCA is a large well-known animal welfare charity that can help any animal in need of rescue. Unlike few other animal charities it focuses on all animals not just one specific animal. I made my website on the few popular animals that are normally known to be kept as pets. The target audience which I aimed my website towards is interested in saving and preventing animals or interested in donating or take that animal home to have as their pet. My website needed to communicate that the charity of issue I chose is a serious matter and they take their job very seriously in doing the best in saving animals. I have attempted to make my website look professional to convey the message that this is a serious issue of matter and it needs to be well-known to save animals and give them what they deserve, a loving home and a new family and the greatest care.
I think the kind of media institution that has made a lot of interesting in the welfare of animals and that is a highly raised government issue and will involves the government and the institution. It could distribute my media product because it is a serious issue that needs to be raised more across the world to sort this issue out and make people respect animals more. Even media giants could invest in my website making the charity from a small charity to a massive well-known charity. Because my final media product is a website I will be able to distribute it through web search engines like google or yahoo and add links on social network sites like twitter or facebook to raise the websites profile.
For my charity website I aimed my target audience at people who are interested in saving and protecting animals from any form of cruelty. The website is based on adopting, re-homing and donating towards pets in need of great care. I researched into demographics and the different social groups. Upper class (ABC1) and lower class (C2DE). I have aimed it more at the ABC1 class area as they may have the more money to give it to charity. I have aimed my website to look smart and professional towards the demographic ABC1. Part is aimed at C2DE, but this demographic is more of the people who are students, low paid or unemployed. These people may not have the money to give to this charity. The group ABC1 may held more organisations or fundraising in big companies whom they work for. Which will then make the person and the company enhance a reputation by donating to the charity. This demographic group may have the technology to donate maybe when donating online. The C2DE group can easily if they want to give money through post, fundraising challenges, recyle, give unwanted goods to the charity etc. Belonging to the upper middle class will mean more income, which may mean that they may want to give their money away to a good cause, saving and preventing cruelty to animals. This is why I have aimed my website more in the demographic ABC1 area. Whether that sort of care may be a loving family to look after the animal well or serious care in needing veterinary needs. If people are great pet lovers and hate the thought of the animals being treated badly then the audience can donate to the charity so they can give their help. If a pet charity is one that the audience feel strongly about then this is another website which they can get plenty of information and help get involved. Some people may have had an experience of seeing a pet being treated badly. The audience may want information on how they should look after their pets to the best of their ability. The website needed to have clear navigation, easy to use, supply loads and useful information and supply contact information for any queries.
I attracted/addressed my target audience by using a clear navigation bar which is easy and looks good. The navigation bar which I made myself highlights with a blur effect when scrolled over to show what they are clicking on or what page the viewer is on. When creating my website it was useful to follow the conventions to make it clear and not confusing for the audience. One convention I have followed is the navigation bar as it is along the top of the screen down the left hand side. Also the logo which I have created is in the top left hand side of the screen where it is normally known to be in that particular place. It is there to be a recognised site.
The home page is full of photographs of cute pets to attract my target audience to read the headings beside them photos and making them want to browse the website and to get the message across that the cruelty to animals is a serious matter.
I have learnt about using new technologies in constructing this task. These technologies which were used are the program, ‘Serif WebPlus 10’, 'Windows Movie Maker' and ‘Adobe Photoshop’. Serif WebPlus10 was used to create my final website. This program was new to me but I had some practice of using the software in my first preliminary task in making a website for a school/college. I used Windows Movie Maker to create my audio video to put on my charity website. In creating my video I could either use film to film someone talking or performing or an easier option which I did was inserting pictures and turning it into a video, I added titles to the video also to have more of an effect to really get through to the audience. Throughout the process I have been using Adobe Photoshop many times, I have used it to turn my work into JPEG's to upload to my blog. I made my logo and navigation bar and logo through using Adobe Photoshop which is explained in the construction process.In order to make my charity video, I used 'Windows Movie Maker'. I added pictures by importing them and dragging them onto the timeline. I was able to add video effects such as transissions from slide to slide, I mainly used fade. I was able to add text and titles onto my storyboard and add a short video clip of a filmed actor discussing the charity for example who the charity helps, how they help and why it’s important. I was then able to insert it on to my website for the audience to view and be entertained rather than just text/information and pictures. Also they have a proffessional talking to them about the charity.
Looking back at my preliminary task I feel I have learnt a lot during the process then to making the full charity website product. I have gained new skills in making my website such as creating my own navigation bar and roll-overs, making my own logo. This time in my final making of my charity website I used my own original photos instead of ripping them off the internet it makes it look more professional and serious. Making my website have a great appearance, and eye-catching and full of photos then it will be more effective and target the audience more. My school website wasn't great but learning from previous mistakes I was able to improve my own final charity website loads with new things introduced such as creating my navigation bar, logo and using my own photography.
If I were to do this project again, I would change few things such as trying to break some conventions to make my website look a little more stylish and fun and could potentially be more aimed for kids so they know what a serious issue animal charities are. Having more colour but still following the colour theory would have maybe made my website look more presentable but still sending the message of the matter that its serious. More photos could have been appropriate and the logo could have been a little more exciting like a moving motion one. I could have aimed to much more of a larger audience like creating a kids page for the younger generation. On the other hand, I have enjoyed doing this project and experimenting with new programs which I have never used before. My website is very successful, clear and easy to navigate and the amount of information and photographs were very effective, and may well appeal to my audience.
This is my link of my final website:
http://portal.nkschool.lincs.sch.uk/media/92hm11/
Thursday, 29 April 2010
Final Charity Website
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Home Page
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The home page includes original photographs of animals relating to the charity website. The navigation bar is clear and easy to use. There is a little it about what the website involves such as the, "Looking for a pet?", "Fundraising for the PA&D", "Our animals" and "The PA&D Today".
About Us Page
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The about us page includes a whole, welcoming text about the charity of issue and also a video about what the charity does.-------------------------------------------------------------------------------------------------------
Donate Page
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The donate page includes information about donating for the PA&D and main points on how to do that. I also have included a photograph of one of the animals to make the page more exciting not just boring and plain and full of text.-------------------------------------------------------------------------------------------------------
Our Animals Page
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The our animals page displays just some of the animals that are from the charity. I have displayed their names and a photograph of them. This could have more of an effect on the audience actually seeing the poor animals who have been treated so badly.
Rehome Page
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The re-home page includes a lot of information about re-homing. There is a hyper link which I have created to able the audience to get more information from just clicking on the highlighted, underlined text. "Click here". This makes it easier to navigate around and enter a new website from just one click and to get more information.
News Page
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The news page shows latest news and photo's of the PA&D's and stories. More photographs make the page more interesting and will be effective for the target audience.
Contact Page
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Wednesday, 28 April 2010
Construction Process for My Charity Website
Dimensions
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In order to start creating my charity website I had to set the dimensions to a certain width. I inseted a website template like the one above to work off as a background so no objects such as; text, photographs go under the template. This would mean that the audience would have to scroll down to see anymore information so it was essential that all the important object were within the template.
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Navigation Bar
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I had a task of creating my own navigation bar, I did this on the program 'Adobe Photoshop'. As I was new to this program and unexperienced on all the tools, I was able to follow simple instructions to create my navigation bar. Firstly I used the shape tool to draw out a rectangle shape as my main background of my naviagtion bar. Next, I added text using the text tool onto my naigation bar, I was able to change the font and colour. I inserted the names of my pages which I wanted to appear on my website. I chose a font that was clear and easy to read and a suitable colour to read off a dark background. I chose white and blue as I feel they work well together. Next, I added an effect to my text, I used the effect blur. Adding this effect made the naviagtion bar look more stylish and clear for my audience. To insert my navigation bar onto my website I went to insert, web object and clicked on rollover as you can see in the above image. The box above then appeared. I ticked both boxes normal and over as I had a second layer with the blurred effect on my text. I browsed for my sepearate parts of navigation bar and put them all together to make my navigation bar. To make the naviagtion bar navigate around my website I had to add a thing called an anchor to the page and connect it to the naviagtion bar. This then abled the naviagtion bar to work and made it easy to navigate around the website.
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Logo
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I created my own logo, from using my designs and producing it on Adobe Photoshop. I used the shape tool and created it using a paw print shape relating to the animal charity website and added text to it with the text tool. I changed the colours then my logo was completed to insert into my website. Inserting the logo was simple, just went to insert picture, from file and browsed for my logo and moved into appropriate place (the top left side of the screen) following the conventions of website making.-------------------------------------------------------------------------------------------------------------
Photographs
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I took my own original photographs of animals (cats, dogs, rabbits mainly) to use to put on my charity website. To insert my photos all I had to do was go to insert picture, from file and browse for the photo to insert and place it in a suitable place within the website template because they are eye-catching for the audience. I was aiming for my layout to look professional and serious.
Video
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In order to produce my video for my charity website I used the program, 'Windows Movie Maker'. This was a simple enough program to use as on the left side of the screen it gave me information on what to do. I inserted my own photographs and added some text and the charities logo. It was put all into a sequence and was timed reasonably well. I was able to add transitions to the movie and the edit faded from one photo to another. To insert my video onto my website I went to insert, media and then video. I was able to browse for my video set it as an icon to show up on my about us page. Above is a preview of my video for my charity website.
Text
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Hyperlink
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Final Designs for Charity Website
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Home Page
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On the home page I plan to have a few photographs of the animals and a little information.
About Us Page
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I plan for the about us page to have a video introducing the charity to the audience, telling them who they are and what they do and what the charity involves.-------------------------------------------------------------------------------------------------------------
Donate Page
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The donate page will have plenty of information about how and why to donate.-------------------------------------------------------------------------------------------------------------
Our Animals Page
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This page will preview the animals that belong to the charity and their photographs and name to give the audience a little information making them want to find out more about maybe one them certain animals that are in need of a home.-------------------------------------------------------------------------------------------------------------
Rehome Page
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Similar to the donate page it will give plenty of information and a photograph so it's not just all text.-------------------------------------------------------------------------------------------------------------
News Page
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This page will give information about what has been going on recently and recent photos. Latest news can really appeal to the audience because they might want to know what's going on at the present time.-------------------------------------------------------------------------------------------------------------
Contact Page
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Monday, 26 April 2010
Logo Designs & Final Logo for Charity Website
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Design 1
This logo design could be recognisbale and suitable for my website. However, from my comments by my market researchers it is found to be a bit complicated. With the letters (PA&D) joint together it looks messy and not very clear. It may be simple but not very effective for my charity website. The paw print behind is the only thing that will give it away that it is an animal charity. Without giving the full name of the logo how will the audience know that it is a pet adoption and donation website? The colours are suitable and with the font a darker blue it helps it stand out over the lighter blue coloured paw print. This was not a popular choice of designs because it's not clear with the letters to close together and compilicated and not recognisable for the audience.
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Design 2
This logo design was the second most popular. Reasons for this were because it gives the full name of the charity which is different to other charities such as the, 'NSPCC, RSPCA, PDSA, WWF'. One negative opinion which a person gave was that it doesn't fit within the pawprint and looks quite boring. The colours were fount to be suitable and smart and can represent the website as a calm and serious charity of issue. The font is boring but the whole logo design is simple but it is not attractive and not a very effective logo to use. The audience won't find it recognisable because it is plain and boring. As the second most popular, I don't think I will be using this for my final logo from what has been commented by my market reserachers.
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Design 3
This logo design was fount to be the most popular in my market research. It is simple but very effective giving the shortened and full name of the charity website. With the shortened version in the paw print it is very different. With the name in the darker blue colour it makes it stand out more over the paw print. Most people fount the logo not to complicated and helpful with giving the full name of the charity. It is also similar to the pdsa and rspca which are both shortened down versions of the full name of the charity. People also made their opinion that it is one complete logo with the text fitting in with the paw print so it doesn't make the paw print look like a seperate logo to the text. This logo was fount very effective because the text forms part of the paw print. I will take into account that this was the most popular logo chosen and may think of having this as my final logo for my charity website.
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Design 4
This logo is very simple and from my reserach it is fount to be quite boring. It is recognisable for a website however just with the shortened version of the named (PA&D) it doesn't give the full title in the logo which can't be very helful for the audience and can be fount complicated with what it means. The paw print is appropiate to that is an animal website. This was not a popular choice to be my final logo, so overall I think this will not be used as my final logo for my charity website. It is to boring and not effective enough to be eye-catching for the audience.
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Final Logo
I have chosen to have design idea 3 as my final logo for my charity website. This is because I think it is suitable, simple and gives the full name rather than just the inititial 'PA&D'. My market researchers chose this one to be my final logo. It tells my target audience that this is the, 'Pet Adoption & Donation' charity website. The colours are a similar mixture of the rspca logo and pdsa logo. Blue is used for many animal charities.
Tuesday, 23 March 2010
Photography, Composition and Non Verbal communication
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Eye flow
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Eye flow is a great technique to use when taking a photography. It is a technique used to make the viewer's eye travel along through the photograph and viewing the entire scene. The elements in the scene guide the audience through the entire photograph.
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Usually there is one main subject to the image. The subject may be either a single object, or a relationship. The dominant element is the center of visual interest in a photo.
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Simplicity
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The technique of simplicity is used to achieve the effect of singling out an item or items from their surrounding. Only what is essential to the scene is included in the final image.
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It may be symmetric or asymmetric, subtle or obvious.
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The Rule of Thirds
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In the first photo the dog is almost dead center, with a lot of wasted room on just about all sides. While this may be one of the most common ways to take a portrait, it’s also the most common way to take an uninteresting photo.
The second photo is the same image however this time it is cropped and makes use of the rule of thirds, the dog in this photo there is not as much wasted room, the dog's head is at the top right of the frame, and thus more of the dog's body can be seen. It also gives a sense of height. The dog is off-center, which not only adds a significant amount of interest and mystique, but directs your attention very clearly to the dog, as well as allowing you to see the background.
The basis of the ages-old Rule of Thirds is that if you were to divide a frame into thirds, both ways, the points of intersection are the points where your subject should be placed in order to be most interesting. The subject’s eyes are directly lined up with the intersecting points. Any one of those four points is a great place to frame your subject.
More examples that have been improved using the Rule of Thirds:
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Diagonal rule
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One side of the picture is divided into two, and then each half is divided into three parts. The adjacent side is divided so that the lines connecting the resulting points form a diagonal frame. According to the Diagonal Rule, important elements of the picture should be placed along these diagonals:
Linear elements, such as roads, waterways, and fences placed diagonally, are generally perceived as more dynamic than horizontally placed ones:
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Non Verbal Communication
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How we position and direct models in our pictures can communicate many things to the audience.
Expression - Based on conventionalised cultural codes, instantly recognisable.
Eye contact - directly towards the consumer (appealing to them) or involved within the scene of the ad.
Clothes - Important as they communicate to the audience.
Touch - Ritualistic touching (cosmetics) conveys emotion and manner. Grasping and holding is functional.
Body movement - Relates to the function that the actor is doing.
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Positional communication
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Relationships between actors within the frame, the direction they are facing, the height of each can show relationships and status.
Reciprocal - A two-way relationship in which each person is the centre of the other’s attention.
Divergent - Each person’s attention is diverted towards something different.
Object - The attention of each person is directed towards the same object.
Semi-reciprocal - One person’s attention is concentrated on the other, whose attention is elsewhere.
Monday, 1 March 2010
Colour Theory
Colour combination is really the most important part of colour theory and designing with colors, and also the hardest. It always comes down to your personal judgement and how you look at colors. There are some rules that can be used to make a color combination that is interesting and pleasing to the eye. One rule in these matters is to use three colours.
Too many colours will make the page feel too busy and it usually makes it harder for the viewer to find the information he or she wants. It is also more tiring to the eyes. A page with too few colors, on the other hand, risks being seen as a bit boring, and can lose attention of the audience but this need not always be the case.
Primary colour: This is the main colour of the page. It will occupy most of the area and set the tone for the design as a whole.
Secondary colour: This is the second colour on the page, and it is usually there to "back up" the primary color. It is usually a colour that is pretty close to the primary colour.
Highlight colour: This is a colour that is used to emphasize certain parts of the page. It is usually a color which constrasts more with the primary and secondary colours, and as such, it should be used with moderation. It is common to use a complimentary or split-complimentary colour for this (see below).
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Colour Wheel
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The colour wheel is very useful when you want to combine colors in a way that is pleasing.
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Analog Colours
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The analog colours have colours that are adjacent to each other on the colour wheel. One colour is used as a dominant colour while others are used to enrich the scheme.
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Complementary Colours
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The complementary colours consists of two colours that are opposite each other on the colour wheel. This scheme looks best when you place a warm colour against a cool colour, for example, red versus green-blue. This scheme is intrinsically high-contrast.
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Split Complementary Colours
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Split complementary is a variation of the standard complementary scheme. It uses a colour and the two colours adjacent to its complementary. This provides high contrast without the strong tension of the complementary scheme.
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Triad Colours
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Triad colours uses three colours equally spaced around the colour wheel. This scheme is popular among artists because it offers strong visual contrast while retaining harmony and colour richness. The triadic scheme is not as contrasting as the complementary scheme, but it looks more balanced and harmonious.
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Colours for my Charity website
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For my charity website I am using an indigo colour with a light blue colour on a white background. From looking at colour theory and the colour wheel I have reserched into analogo colours for my designs. Their is one main blue which is indigo and a lighter blue as the secondary colours. I think blue is a colour to use the RSPCA, PDSA and blue cross website all use blue. Because i'm gonna be using a white bacground i want to fill the website pages with information and lots of colourful photographs. My navigation bar which I will be constructing will be indigo with white glowing writing to make it more interesting so it is not a boring website. From researching into other websites and looking at their colour schemes I can see they get audience and use the colours I want to use for my own charity website. My indigo colour could represent sadness of pets needing care because they have not been looked after very well or they have been treated cruely and need desperate vet care, then need to be rehomed to a better family who will take better care of the pets. The blue may make the photos stand out more from just using the one colour.
Monday, 1 February 2010
Main Task: Charity or Issue, Target Audience and Logo research
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RSPCA
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The RSPCA is the oldest and best-known animal welfare organisation. They're best known for their rescue and rehoming work with cats and dogs, but they respond to all animals in need, not just other pets but also wildlife, farm animals and laboratory animals. I have chosen the RSPCA this charity of issue for my main task. I have chosen the RSPCA because it is a well known charity and helps rescue and rehome anilmals.
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Video Clip
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I have researched into other charites adverts on youtube and the RSPCA's own website for video clips which I can relate to my own website.It shows clips of the animals that have been saved by the RSPCA and does a sad story of how and where they were abandoned.
http://www.youtube.com/watch?v=_ARjGqmEuAo&feature=player_detailpage
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Similar Charities
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The Blue Cross UK: Animal Welfare Charity, Animal Hospitals, Animal Adoption
Animal welfare charity, with animal hospitals and animal adoption services. The Blue Cross is a registered UK animal welfare charity. Their aims are to:
- Ensure the welfare of animals by providing practical care.
- Highlight the benefits of companionship between animals and people.
- Promote a sense of respect and responsibility towards animals in the community
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Video Clip
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I have researched into other charites adverts on youtube and the Blue Cross own website for video clips which I can relate to my own website. This video not only appears on youtube but its own website also. If you watch it has the logo at the very beginning of the clip to show and familarize who they're.
http://www.youtube.com/watch?v=2jNvzLYYNCk&feature=player_embedded
Dogs Trust
The UK's largest dog welfare charity, outreach programs, education, information, dogs for rehoming, legislation and campaigning. Founded in 1891, Dogs Trust (formerly the National Canine Defence League) is the largest dog welfare charity in the UK. Their mission is to bring about the day when all dogs can enjoy a happy life, free from the threat of unnecessary destruction.
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Video Clip
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I have researched into other charites adverts on youtube and the Dogs Trust own website (http://www.dogstrust.org.uk/) for video clips which I can relate to my own website.
http://www.youtube.com/watch?feature=player_detailpage&v=PCV_koyJ1Fk
PDSA
The PDSA provides free veterinary services for the pets of needy owners in the UK. Their mission is to care for the pets of people in need by providing free veterinary services to their sick and injured animals and promoting responsible pet ownership.
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Video Clip
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I have researched into other charites adverts on youtube and the PDSA own website for video clips which I can relate to my own website. The logo is shown in the top left corner always.
http://www.youtube.com/watch?v=aumsAosJzWQ&feature=player_detailpage
WWF
WWF is:
- The world’s leading independent environmental organisation.
- A truly global network, working in more than 90 countries.
- A challenging, constructive, science-based organisation that addresses issues from the survival of species and habitats to climate change, sustainable business and environmental education.
- A charity dependent upon its five million supporters worldwide - some 90 per cent of our income derives from voluntary sources such as people and the business community.
- An organisation that makes a difference.
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Video Clip
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I have researched into other charites adverts on youtube and the WWF own website for video clips which I can relate to my own website. The logo is shown in the top left corner and at the end of the clip. This advert is quick, simple, gets its point across, gives the right and appropriate information e.g. number to call and is entertaining with all the clips of animals and the fast music.
http://www.youtube.com/watch?v=sOp9l_rEy7o
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Target Audience
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My website's target audience will be aimed at people who are interested in saving and rescuing animals. This may be that the audience would want to help to rehome an animal giving them a better life from what the animal's life was like before they got rescued. Also donating money towards the charity ro help them animals in need. Also the audience could be interested in preventing what cruel things happen to animals and attend campaigns. To appeal to my target audience I need to design my website in a fun, colourful and picture full website. Pictures will very much appeal to the audience. The colours need to co-ordinate but stand out at the same time. Also design my layout with the headings I need to talk about on my website. Also a clear navigation of the website would be helpful so it's easy to use for the audience. Videos featuring on the websites or television are very eye-catching and more enteraining than just all writing and information. A video gets the point across and is quick and simple and you can see the real thing for yourself.
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Charity Logos
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RSPCA Logo
The logo has the letters RSPCA which stands for Royal Society for the Prevention of Cruelty to Animals (RSPCA). It is bold and recognisable and only uses twocolours which doesn't make it look to busy.
Blue Cross Logo
The logo uses two colours and gives the name of the charity which makes it recognisable to the audience with the name underneath the logo.
DogsTrust Logo
The entire logo is used to convey the meaning intended and avoid tarnishing or misrepresenting the intended image. The significance of the logo is to help the reader identify the organization, assure the readers that they have reached the right article containing critical commentary about the organization, and illustrate the organization's intended branding message in a way that words alone could not convey. The logo has an image of a dog on a bright yellown background only using two colours which makes it eye catching and recognisable to the audience.
PDSA Logo
Like the RSPCA logo it shows the letters PDSA which stands for People's Dispensary for Sick Animals (PDSA) The font is one colour and has a slogan under the logo, 'For pets in need of vets'. Also it rhymes. It is also recognisable to the audience.
WWF Logo
WWF's panda logo is recognised worldwide as a symbol of conservation and sustainable development. It is bold and black and white. WWF stands for World Wide Fund for Nature (WWF). It is well recognised and a well known charity.
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What makes a good logo?
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From my examples that I have collected from current charity websites I can describe in detail on what makes a good logo. To make/design a good logo I think it needs to be relevant to indusrty/company/website. It needs to be memorable and so it can be recognised when people see it, so coulours need to stand out to the audience. A good logo can describe the company. Some logos can look good when they are simple and can be effective without colour. A logo needs to be good because it is promoting a brand recognition. The logo is used so the audience can recognise it wherever they may see it. A good, eye-catching logo can make a big impact on the website. A good logo should be aimed directly at the target audience. Not to much colour should be used when designing as it looks better with only using 1-3 colours in a good logo. Most logos are shown in the top left corner of the website to make it recognisale to the audience this is one rule of a convention.